HornHaus Ventures is a dynamic and innovative mobile app development company dedicated to creating exceptional user experiences and cutting-edge digital solutions. With a strong focus on technology and creativity, I strive to bring unique ideas to life through our mobile app offerings. As founder, I bring extensive expertise in app development, design, and strategy, ensuring the delivery of high-quality products that meet the evolving needs of our users. I am committed to driving innovation, fostering strategic partnerships, and achieving sustainable growth in the ever-evolving mobile app industry. Through our dedication to excellence and customer satisfaction, HornHaus Ventures is poised to make a significant impact in the digital landscape.

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With a strong focus on acquiring and restructuring existing applications, I am leading the acquisition and transformation of a promising app called Vaya. Leveraging my in-depth understanding of user experience and market trends, I am spearheading a dedicated team to revamp Vaya Enterprises. I am currently implementing my strategic vision and roadmap to turn Vaya into a profitable venture, aligning it with a new mobile app concept. I have spearheaded the technical evaluation and development process plan, leveraging my mobile app development skills to adapt and enhance existing software infrastructure. I am maintaining a strong focus on innovation, staying abreast of industry trends and emerging technologies to drive the app's competitive advantage.

With Vasy I was responsible for formulating its vision, goals, and objectives, as well as managing all aspects of business development. I identified an opportunity to create a decentralized member’s club through a mobile app platform that would allow members to connect with existing friends, create new connections, and attend curated events in a hybrid social club setting. I managed a team of four, recruited developers, and implemented agile scrum methodology for product management. I also developed the MVP, designed the backend architecture, and integrated brand design and identity into the frontend UI with the graphic designer.

To validate the idea, I conducted idea validation polls on Instagram, which captured interest from approximately 4000 users. I also evangelized the app to social media influencers to promote adoption and advertisement, created a website to waitlist registration for the app, and garnered over 350 sign-ups with a website view vs. sign-up conversion rate of 17%.

Unfortunately, we were ultimately unable to secure the necessary funding to scale the product and conduct proper marketing outside of the existing social network. However, the experience taught me many valuable lessons, including the importance of validating ideas, managing a team, and effectively communicating with stakeholders. It showed me the challenges of launching a product in a highly competitive market and inspired me to pivot and focus on bespoke B2B mobile app development while continuing pursuing my passion for entrepreneurship.

During my internship at Comcast FreeWheel, I gained experience in performing market data research and analysis, as well as compiling detailed reports for my supervisor. I also mined structured, unstructured, and transactional data using SQL queries in Presto with underlying AWS infrastructure to provide rich datasets for data-driven TV advertising planning and post-campaign reporting. To improve the SQL queries, I utilized Python to design and maintain data processing solutions within a Linux environment.

I generated insights through data-backed analyses to support customer decision making and investments for clients. To drive advertising insights and strategy across linear and video-on-demand (VOD) platforms for senior management, I created comprehensive reports consisting of Tableau dashboards and Excel files.

This internship provided me with a greater appreciation for the power and transformative abilities of data analytics in the world. It also taught me the importance of developing clear and concise reports to drive insights and strategies across different platforms. More importantly, it showed me that I could do this type of work the rest of my life and not get bored.

Furthermore, the experience inspired me to live and work abroad in the future, as I was able to connect with people from different backgrounds and perspectives. Overall, the internship was not just a job, but a passion that allowed me to grow both personally and professionally.
 

Being selected to participate in a highly-competitive program providing funding to develop my own mobile application was a transformative experience for me. It was the starting point for me to discover my passion for building mobile apps to solve inefficient problems not only I, but other people, and in this case other students at Boston University faced. This experience led me to want to solve problems for people beyond the university in the real world.

As the leader, designer, and developer of the iOS app using Agile-Scrum Methodologies, I was able to manage a team of four people and perform full-stack tasks from a Software Engineering and Product Manager role. I implemented the app using LAMP stack architecture (Linux, Apache, MySQL, Python) on Linode and Swift on Xcode.

Through this experience, I learned the importance of effective communication, leadership, time management, and problem-solving skills. I also learned that creating an efficient solution to a problem can positively impact people's lives, and it is a fulfilling and satisfying experience to create something that helps others.

This experience inspired me to continue exploring my passion for building mobile applications and solving problems. I realized that my skills and knowledge could be used to make a positive impact on people's lives. It motivated me to think outside of the box and to continue seeking out opportunities to innovate and create.
 

During my time as a Student Ambassador, I was able to develop outreach initiatives that aimed to engage peers in academic and career development. This allowed me to enhance my interpersonal and communication skills as I worked to publicize the programs and resources available at the Educational Resource Center and Center for Career Development through social media management. I was also responsible for conducting effective academic and career-oriented workshops that were targeted towards the general student population, classes, and special groups on campus.

To better coordinate projects and enhance collaboration within the PR team, I was tasked with coordinating online project management systems. Through this experience, I was able to improve my project management skills and develop an understanding of how to work collaboratively in a team.

Being accepted into the Student Ambassador Program based on my GPA, recommendation letter, essays, and panel interviews was an honor that made me realize the value of hard work, dedication, and persistence. It was a moment that inspired me to continue pushing myself to be the best that I can be.

Overall, my experience as a Student Ambassador taught me the importance of community engagement and the positive impact it can have on individuals and society as a whole. It also showed me the power of effective communication, collaboration, and leadership skills in achieving success. Through this role, I developed a deeper appreciation for mentorship and the positive influence it can have on both the mentor and mentee. As a result, I have since sought out opportunities to mentor and support others in their personal and professional development.
 

During my time as a legislative intern for a congresswoman, I had the opportunity to work on a variety of projects that allowed me to gain insight into the world of politics and legislative processes. One of my major accomplishments was managing a legislative project that introduced a state-wide bulk purchasing program for fire station extractor machines, which helped prevent the transfer of carcinogens in a cancer prevention effort.

In addition to this project, I also contributed research on a range of topics such as immigration, electronic privacy, and second amendment protective orders, and attended various seminars, congressional hearings, and briefings, which I summarized into a comprehensive memo for the congresswoman and her aides. I also actively assisted constituents with resolving issues, filing tax returns, and drafting correspondence, gaining valuable skills in communication and problem-solving.

Accompanying the congresswoman at official events gave me a glimpse of the importance of public relations and how they are crucial in maintaining strong political relationships. Additionally, maintaining the online platform VoteBuilder and a filing system for all constituent casework allowed me to gain insights into how effective organization is key to a productive workflow. Lastly, auditing the House of Ways and Means fiscal year budget and tabulating the allocation of funds for the congresswoman’s specific initiatives helped me understand the intricacies of budgeting and resource allocation in government.

This experience taught me the importance of attention to detail, strong research skills, and the ability to communicate effectively with both constituents and lawmakers. It also showed me the value of working towards a greater good and making a positive impact in people's lives.

Through this work, I was inspired to pursue further education and training in public policy and advocacy, with the goal of continuing to make a difference in my community and beyond. It also solidified my belief in the power of government to positively impact people's lives, and the importance of being an engaged and informed citizen.
 

At Boston University, I had access to an unparalleled range of opportunities and experiences. Over the course of five years, I was fortunate enough to learn from a remarkable group of professors across various fields, who challenged me to broaden my perspective, push my limits, and adapt my way of thinking.
 
Being a Student Ambassador and working in the Educational and Career Resource Centers provided me with a valuable lesson on the profound impact of empathetic leadership. It showed me the power of community and the impact of supporting others, and helped me appreciate the value of mentorship and the positive influence it can have on both the mentor and mentee. 

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Studying two difficult majors simultaneously required a high level of persistence and dedicationaI. I learned how to pproach problems from multiple perspectives and think holistically. I learned how to integrate knowledge from different disciplines and apply it to real-world situations, which has been invaluable in my personal and professional life.Studying two difficult majors simultaneously required a high level of persistence and dedication. I learned the value of pushing through challenges, developing a growth mindset, and never giving up in the face of adversity.

Studying economics during a semester abroad in London amidst the ongoing Brexit negotations helped me gain a more nuanced perspective on global economic issues and appreciate the interdependence of national economies and provided a deeper understanding of the intricacies and complexities of international economics and trade in a real-world context.

Participating in BU’s technology and innovation programs stimulated my imagination, ignited a fervor for designing, and fortified my grit when confronted with challenges. My internships with congresswoman Linda Campbell, the Hariri Institute for Computational Science and Engineering, and Comcast’s FreeWheel Comcast helped me discover a personal passion for using technology and data to drive positive social change. By gaining exposure to these diverse fields, I developed a deep appreciation for the ways in which data-driven insights and innovative technologies can be used to address social challenges and improve people's lives.
 
Boston University offered me the opportunity to discover my passions, develop a deep love for learning, and be immersed in a community of exceptional peers who constantly inspired me.
 

Columbia is presenting me with unprecedented scale and diversity of opportunity. The Technology Management master’s will provide me the strategic and tactical skills necessary to drive enhanced organizational performance through the use of technology. It is further helping bridge the gap between the technical skills learned in my undergraduate degree with key management and communication skills needed to gain competitive edge and advance my business ventures to the next level.